How Not To Promote Your Business On Twitter
Posted on 27. Aug, 2010 by Nish in Business
Article first published as How Not To Promote Your Business On Twitter on Technorati.
If you don’t know by now, Twitter is a social micro-blogging service that allows users to communicate through 140 character status updates. We are being constantly being bombarded by social marketing gurus telling us that, every business should be on Twitter trying to become an influence. This has caused loads of businesses to sign-up to twitter with nothing but business benefits in their mind. I think most of these businesses are doing it wrong on Twitter and this is why:
Don’t Follow Everyone You See
What is up with people and trying to follow everyone they come across, without even having any kind of interest in what they have to say. I think this is a case of Myspace syndrome, because people are assuming they will get followed back just because they followed first. While in fact it just makes you look like a spammer at first glance. There’s nothing more off putting than seeing someone who is following thousands of people but only has a few people following them back. This is mainly because its quite clear that they don’t really care about anything anyone has got to say, as following thousands of people makes it impossible to read what people have to say. Would you follow strangers you have no interest in, out on the street?
Don’t Tweet Too Often
Twitter’s social model is in between instant messaging and emailing. So you need to find the perfect and often variable period in between tweets. Tweeting too often can be very annoying especially if you’re not engaging with the community, and just promoting your business. I’d say it’s ok to tweet as much as you want if you’re replying to someone, but continually tweeting not directly too anyone is defiantly not good.
Don’t Tweet Too Infrequently
This is actually one of my problems. I sometimes just completely forget about twitter. I think everyone should try to make atleast one useful tweet per day. When you don’t tweet people will notice, and you will be most likely be un-followed. I know this is contradictory to my previous point but you really do need to find the perfect balance between often and infrequent.
Via RSS
Whatever you do don’t automate your tweets via RSS or any sort of API. This just makes it obvious that you’re not really saying anything , but you have a system in place to make it look like you do. I know a lot of tweeting automation software exists out there, that randomly sends outs tweets based on certain keywords. Just don’t do it. Do you really think that anyone thinks you’re a legit tweeter?
Don’t End All Tweets With A Link To Your Website
There is no reason to put a link to your website after every tweet you make. People would of seen the link the first time and maybe visited. Sending the link out another 1000 times isn’t going to drive you much more traffic. However it is going to seriously affect the way people look at you on Twitter. Why not just put a link to your website in your twitter profile. If people are interested in you, they will naturally check it out. You wouldn’t end every sentence in real life with your website URL would you?
Never Repeat A Tweet
Have you ever tweeted something that you thought was great, but you didn’t get the response you wanted? Well don’t bother tweeting the same thing out again, as it isn’t going to do you any favours. People are just going to think your craving for attention, which you probably are. If you did get any response the first time, a better thing you could do is retweet the response to try reignite the fuel.
Never Start A Tweet with..
A tweet should never start out like this:
- Read this!
- Learn the trick.
- How I made.
- Click here.
- Pls RT
- Get 100 followers
If you’ve ever tweeted something that begins with one of these you are probably already a lost cause. These are probably the most used words by twitter spammers.
Following these 7 rules you have a chance of being a legitimate twitter user that people will respect, as you are actually engaging the community instead of treating it like a stock market exchange floor, where people are shouting out trying to grab each other attention, without out any regard of their looks but only with personal gain in their eyes.
Thank You
Nish Chandradas
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